AD Campaign Reverse Engineering

Original Ad  Dwight Howard, 2006. [Photo: courtesy of America’s Milk Processors]  https://www.fastcompany.com/40556502/got-milk-how-the-iconic-campaign-came-to-be-25-years-ago This design works well with the contrast of the colors vs a white and grey background. Showing a basketball player drinking milk as well make other people who want to be like him, want to drink milk as well. Design The contrast ofContinue reading “AD Campaign Reverse Engineering”

C.R.A.P. Ad Breakdown

Contrast The title “Split” has a different type of front from the rest and is even broken. Most of the ad is text and shadows so a human character is a contrast from the rest. The characters head being a different color shows contrast as well from the rest of the ad. Finally the biggestContinue reading “C.R.A.P. Ad Breakdown”

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